Shopper Research

Let us speak directly to your shoppers and understand who they are and what they are coming to you for. Understanding their current behaviours and preferences will help you to understand how to ensure you meet their needs.

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Consumer Research
CMA

A syndicated programme measuring shopper behaviour by conducting face-to-face exit interviews with convenience shoppers in store. It provides key data that cannot be gained from an online survey.

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Consumer Research
CMA

CMA Shopper Matters is an online community of convenience store shoppers, that are engaged for 8 months per year to provide us with ongoing insights, ideas, feedback and inspiration.

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Consumer Research
CMA

This retailer programme measures key metrics of your shoppers and provides a benchmark of the Convenience Channel result vs. your own. Understand how you score and rank against your total Channel from feedback gathered directly from your shoppers, face to face in your stores. Verbatim and sentiment analysis further help to highlight what is working well and where there may be issues.

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