Our People

Brett Barclay

Brett is a well recognised figure in the Convenience Channel in Australia. He started his career in Shopper Research in 2006 and Benchmarking in 2012.

He has a strong passion for the Convenience Industry and has represented Suppliers on the AACS Board since 2008 and became the NACS Representative for Australia & New Zealand in 2019.

Corinne Barclay

Corinne has been involved in the FMCG industry for over 15 years working in both Suppliers and Agencies, and across Research, Sales, Category and Activation. She is a recognised speaker on Shopper behaviour.

Corinne’s expertise and passion lies with understanding behaviour and drivers, and this has extended the business into new methodologies for Shopper, Consumer and Business research.

Debbie Shirley

Debbie has a strong interest in human behaviour, with a Masters in Applied Psychology. 

With a varied career in market research across a wide range of industries, Debbie’s strengths are investigating consumer attitudes and behaviours using both quantitative and qualitative methodologies. 

Debbie heads up our Benchmarking part of the business covering both syndicated and bespoke projects. She is also involved with our bespoke Consulting projects. 

Tara Horobin

Tara is the newest member of the team, joining in 2021 and has over 15 years’ experience across FMCG, Digital and Tech industries, working cross functionally across insights, marketing, category management and strategy.

Tara has a passion and continuous curiosity of understanding why and how people behave particularly when they shop.

Tara heads up our Shopper business working across our tracking programmes and digital platforms, ensuring the unlocking of valuable insights for your business.

Chris Barr

Chris is an experienced researcher who’s worked in both quantitative and qualitative research across the last 10 years.

Chris joined CMA in 2018 to manage the Convenience Shopper Programme, and remains our Shopper lead to this day.

Chris not only manages the set up, fieldwork and reporting on this programme, but also works within the data to continually provide valuable insights to support our clients’ businesses.

Tom Kinsey

Tom joined the team at the start of 2019, with a background in Retail and Data Insights in the UK.

Tom is our ‘go to’ guy and supports the business across multiple programmes including Shopper research and Voice of Customer projects.

He loves to be involved, so you might see him supporting any online and bespoke research also.

Jarrod Smith

Jarrod is the youngest member of our team, officially joining full time in late 2019.

Prior to joining the team, he interned as an Insights Analyst and Market Research Assistant both aligning to his passion for understanding consumer behaviour.

Jarrod is also our ‘Social Media Guru’ managing all of our Community Panels and Social Platforms.