Our People

Brett Barclay

Brett is a well recognised figure in the Convenience Channel in Australia. He started his career in Shopper Research in 2006 and Benchmarking in 2012.

He has a strong passion for the Convenience Industry and has represented Suppliers on the AACS Board since 2008 and became the NACS Representative for Australia & New Zealand in 2019.

Corinne Barclay

Corinne has been involved in the FMCG industry for over 15 years working in both Suppliers and Agencies, and across Research, Sales, Category and Activation. She is a recognised speaker on Shopper behaviour.

Corinne’s expertise and passion lies with understanding behaviour and drivers, and this has extended the business into new methodologies for Shopper, Consumer and Business research.

Jamie Murray

Jamie brings a wealth of experience to the team, with 10+ years background in Data Analytics and Customer Strategy consulting both in Australia and abroad.

Jamie leads our team of Analysts and Research Managers focusing on delivering insights to empower clients to develop shopper focused business strategies.

Chris Barr

Since joining CMA in 2018, Chris is now our Solutions Manager and leads end to end programme management.

He oversees Syndicated and Bespoke Benchmarking and Voice of Customer programmes. Aligning with CMA values, Chris fosters innovation using cutting-edge tools, delivering quality insights to drive impactful change for CMA’s clients.

Jarrod Smith

Jarrod is one of our most experienced team members, joining CMA in late 2019.

He has managed various projects, overseeing the Shopper Programme, owning our Shopper Panel, conducting bespoke research studies and managing social media.

Jarrod has a passion for understanding consumer behaviour which fuels his keen interest in research.

Krupa Kore

Krupa is the most recent addition to the CMA team who loves to uncover market trends through data analysis. With experience in market research and analytics, Krupa contributes to client success by providing valuable insights.