The Value of Impulse
Date: 17 April, 2018
Over the last few years, we have seen convenience retailers expand food and snacking options in store. We are seeing retailers move away from a basic offer of pies and sausage rolls to a more developed and broader offering. While pies and sausage rolls remain the core, the offer has developed to a mix of wrapped generic offerings to unwrapped café style offers. Each retailer, however, has seen the need to continue to look at broader and better quality products.
This is particularly evident in sandwiches, which have improved in the quality and variety that is now available in the channel. We have also seen the expansion of salads and sushi in this market, and more recently into take-home meal solutions into some outlets. On top of this, we have also seen bakery snacks like donuts and muffins, as well as a broader healthy snacking, gain greater exposure at the expense of more traditional categories in prime locations.
Please click here for the full article: C&I Magazine June-July 2017