Convenience Pulse

CMA Shopper Report is a syndicated programme measuring shopper behaviour by conducting face to face exit interviews with convenience shoppers in store. It provides key data that cannot be gained from an online survey, so will cover some gaps retailers and suppliers currently face.

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Convenience Pulse

The CMA Shopper Report provides an overview of what the shoppers in the Channel are doing. It includes State Based and Independent Retailers, not only the Majors, ensuring that you get a realistic view of the Convenience Channel.

CMA retailer
Shopper Missions
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Impulse vs. Planned Purchases
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Time of day & day of week behaviours
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Promotional effectiveness

The programme provides Retailers with the ability to benchmark themselves against the total Channel, as well as the ability to review results by their store segmentation.

This programme is in field yearly in March- April, with results and reporting available from mid-June.

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Our Numbers




Data Points


National Store Reach

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