CMA Shopper Report is a syndicated programme measuring shopper behaviour by conducting face to face exit interviews with convenience shoppers in store. It provides key data that cannot be gained from an online survey, so will cover some gaps retailers and suppliers currently face.
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The CMA Shopper Report provides an overview of what the shoppers in the Channel are doing. It includes State Based and Independent Retailers, not only the Majors, ensuring that you get a realistic view of the Convenience Channel.
Some examples include
Shopper Missions
Impulse vs. Planned Purchases
Time of day & day of week behaviours
Promotional effectiveness
The programme provides Retailers with the ability to benchmark themselves against the total Channel, as well as the ability to review results by their store segmentation.
This programme is in field yearly in March- April, with results and reporting available from mid-June.
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