Proud partner to the best brands in the world
CMA delivers research you can rely on. Our expertise across Shopper, Business, and Consumer research gives you a deeper understanding of your customers so you can build strategies that perform.
Continuous insights into the Convenience shopper
The CMA Shopper Report is a syndicated research program that tracks shopper behaviour in Convenience stores on an ongoing basis. From spend and purchase details to shopping missions and in-store experience, it provides retailers and suppliers with a reliable benchmark to measure performance, spot trends, and make confident decisions, backed by longitudinal data that grows richer over time.
For FMCG brands and Convenience Retailers that need more than numbers
Benchmark what your partners really think
Strong retailer–supplier relationships don't happen by accident. Convenience Pulse® is an industry-leading B2B benchmarking programme that measures how your retail or supplier partners perceive your business, and how that compares to the rest of the channel. Run twice a year, it gives you the Net Satisfaction Score, competitive ranking, and unfiltered partner feedback you need to strengthen relationships, close performance gaps, and turn collaboration into a genuine competitive advantage.
Go deeper when it matters most
Sometimes the data raises more questions than it answers. Our consulting services are designed for businesses that want evidence-based research tailored to their specific challenge, whether that's a category deep dive, usage and attitude study, concept testing, or capturing the voice of your customer. A natural complement to the Shopper Report, or a standalone solution for clients with a particular problem to solve.
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Connected to the organisations shaping the industry
Members of leading convenience and fuel retail organisations, staying closely aligned with industry standards and developments.
